What It Does: BMW specialises in the design, production, and marketing of motorcycles, performance luxury cars, sports cars, and touring cars.
Mission: The company’s mission is to be the top producer of top-quality products as well as premium services for personal mobility.
Size and Presence: BMW directly employs more than 8,000 workers and indirectly employs more than 14,000 workers across its offices and dealerships in the UK. The company has up to 149 dealerships in the UK, and most of them are situated in England.
Best Known For: BMW is one of the most popular automakers in the world and also the 14th largest automobile company. BMW is best known for its Rolls-Royce brand, one of the best luxury vehicles in the world. BMW won the Best Manufacturer award at the AutoCar Britain's Best Car Awards.
The Good Bits: The work is exciting. The pay is competitive according to industry standards. BMW employees enjoy several benefits aside from their basic salary. The company has a healthy working atmosphere.
The Not-So-Good Bits: The work is demanding. There may be long work hours.
In 1910, Gustav Otto founded a company called Otto Flugmaschinenfabrik in Bavaria. Six years after its inception, the company was renamed Bayerische Flugzeugwerke AG. In 1922, the name changed to its current name Bayerische Motoren Werke (BMW) 1922. Initially, BMW dates back to 1913 with another company, but in 1922, the company's engine-production facilities were transferred to Bayerische Flugzeugwerke. The company's first production was in 1917, with the launch of a straight-six aircraft engine. In the aftermath of the First World War, the company managed to stay afloat by producing farm equipment, motorcycles, railway brakes, and household equipment. In 1923, BMW manufactured its first motorcycle.
In 1928, BMW ventured into automobile manufacturing. In the 30s, BMW focused on manufacturing large luxury cars and sports cars. During the Second World War, BMW stopped manufacturing automobiles and focused primarily on producing aircraft engines. The company was nearly destroyed during the war, and in 1948, the company resumed the manufacture of motorcycles. Four years later, the company eventually resumed the production of cars. However, business was bad, so they didn't earn much from the sales. It got so bad that BMW was almost acquired by Daimler-Benz in 1959. However, a significant investment made by Herbert Quandt and Harald Quand kept the company afloat. The company launched BMW 700, which gained massive commercial success and sustained the company.
BMW has what can be termed a progressive culture. The company's culture is founded on five core values, namely transparency, appreciation, trust, openness, and responsibility. The company genuinely cares about its employees, not just what they can contribute to the growth of the company. BMW embraces the racial, religious, cultural, and gender-based diversity of its employees to create an inclusive environment for all. Fresh graduates and interns are not alienated and looked down upon but carried along in the work process. Employees also frequently collaborate on projects together.
BMW offers a variety of career opportunities to its fresh graduates and interns. For students who want to gain practical work experience before they graduate from school, BMW offers internship and apprenticeship programs. The company also offers Industrial Placement opportunities for students who want to work during the summer. This gives them a chance to learn while earning in a chosen field of speciality. The company also has programs specifically targeted at fresh graduates, which helps with the onboarding process and a seamless transition to life at BMW.
A fresher working at BMW earns an average annual income of £34,000.
BMW supports STEM education for children and adolescents in the UK to get quality education.
There’s no widely published controversy.